Mobile phone use in the developing world is exploding, yet women are at risk of being left behind. On average, GSMA research shows women to be 21 per cent less likely than men to own a mobile phone in low- to middle-income countries. The resulting mobile phone gender gap represents as many as 300 million […]
Tag archives for mWomen
Designing for Women: The Mobile Challenge
Imagine if you picked up a smartphone and didn’t know how to use it. What must it be like to have such a powerful device in the palm of your hand and not be able to utilize it? For many technically illiterate women in the developing world, navigating a smartphone or even a more basic feature phone is a real challenge. Read more>>
Can you hear her now? Putting mobile phones in women’s hands
In the late 1970’s one of the major findings on Madison Avenue, (then the world capital of advertising) was that women control over 80% of all consumer purchases in the U.S. This ‘shocking discovery’ changed who and how companies marketed their products. I was just entering the workforce then and thought, ‘ how in the […]
