Azerbaijan is proud of its exotic fruits, and the pomegranate is definitely one of them. Pomegranate production has strategic importance for domestic trade and exports.
Azerbaijan’s Pomegranate Festival is a great way for growers to learn new techniques, showcase their products, and build sales networks. Since 2006 it has been a popular autumn festival held in November in the Goychay region of Azerbaijan.
This year, USAID’s Azerbaijan Competitiveness and Trade (ACT) Project set up its own stand at the Festival to provide information about ACT project activities and achievements in the pomegranate sector. The Project’s stand offered training materials on 25 agriculture topics and displayed 100 kgs. of the seven different varieties of pomegranates produced by the farmers who received USAID assistance. Training materials were particularly in demand by Festival attendees. The Project distributed over 2,000 pamphlets and booklets.
For the last couple of years, USAID has been supporting pomegranate farmers and processors with technical assistance and training. The ACT Project has provided training on good agricultural practices to approximately 2,250 farmers who have subsequently rehabilitated about 200 hectares of pomegranate orchards in the Kurdemir, Goychay and Sabirabad regions. This support has resulted in a 33% increase in productivity, a 28% increase in overall production and a 21% increase in farmer profit in the three regions. Azerbaijan’s pomegranates do not compete with U.S. agriculture.
National and local media covering the Festival expressed strong interest in the ACT Project. ELTV, a local TV channel, interviewed the experts, guests and exhibitors for a TV program dedicated specifically to the development of the pomegranate sector in Azerbaijan.
Two farmers from the Goychay region praised the Project’s technical assistance and training in an interview with ELTV. They expressed their gratitude to USAID and proudly displayed high-quality pomegranates at the Festival as fruits of this cooperation.