Weekly Briefing (9/19/2011 – 9/23/2011)
September 19: The Huffington Post reports that at Mashable’s Social Good Summit, USAID Administrator Dr. Rajiv Shah launched a new public engagement effort to raise awareness about the devastating famine in the Horn of Africa. Known as the FWD Campaign (Famine, War, Drought), the campaign aims to increase awareness and a call to action in the Horn of Africa
September 20: In an interview with PBS NewsHour, USAID Administrator Dr. Rajiv Shah discussed the new Horn of Africa public awareness campaign, called FWD. Administrator Shah also provided an update on the crisis in Somalia and the new tools being implemented to track food prices throughout the region. A Reuters journalist also interviewed Administrator Shah, who discussed the use of innovative technology USAID is using to distribute food aid. In Somalia, cell phones have been used to help distribute mobile money for people to safely purchase food.
September 20: An op-ed written by USAID Administrator Dr. Rajiv Shah was published in The Huffington Post. In it, Administrator Shah discusses the famine in the Horn of Africa introduces the new FWD campaign, asking people to “get informed, get engaged and forward this information on to their friends and families.
September 21: A USA Today article included a story about a USAID-hosted sports and development event that took place during the UN General Assembly. Former NBA All-Star Dikembe Mutombo, who has traveled extensively in Africa, spoke on a panel discussing the importance sports can play in international development. Mutombo was joined by former All-Star pitcher Pedro Martinez and four-time Olympic gold medal speedskater Johann Olav Koss.
September 21: Reuters and The New York Times reports that PepsiCo is partnering with USAID to provide chickpeas to target malnourished children in Ethiopia. PepsiCo unveiled the plan on Wednesday at the Clinton Global Initiative.