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Archives for Innovation

Coding for Hunger: Not Development as Usual

Dr. Maura O'Neill is the chief innovation officer and senior counselor to the administrator at USAID. Photo Credit: USAID

This post originally appeared on Global Food for Thought.

Barbara’s mother was desperate – there was nothing in the house to feed her children or herself.  All that remained was a bag of seed that she’d been planning to sow on her small plot of land.  Could the seeds be eaten as food?  She could no longer look at her children whose bodies were aching from hunger.

There was one huge risk: the seeds contained potentially lethal pesticides intended to encourage higher yields. As countless mothers have done, she tested the seeds on herself.  Barbara and her siblings watched fearfully as their mother ate a handful.  Would she die, become ill, or just be fine?

Even if eating the seeds led to survival, there would be no crops to harvest in six months.  Would they starve later?  Years after this harrowing experience, Barbara palpably captured this moment in her book, Change Me into Zeus’s Daughter.

In Alabama that night, nobody got sick.  But we must do better by our neighbors in the U.S. and globally.

One billion people suffer from chronic hunger and face terrible choices daily.  A billion is a hard word to grasp, but imagine if every man, woman, and child in the largest cities in the U.S. – including Chicago, New York, Los Angeles, Houston, Seattle, Atlanta – would never get enough to eat or had a chance to thrive.

Technology and business have recently brought dramatic global improvements in areas like health, agricultural productivity.  Through social media, we can harness crowd-sourced wisdom and rapid diffusion networks to imagine a day in our lifetime where families everywhere can take pride in the accomplishments of their healthy children.

What are we seeing in this tech cauldron that’s knocking our socks off?  Kat Townsend, a Special Assistant for Engagement at USAID, worked with The Chicago Council to choose six examples using big data, videos, and randomized control trials to reduce hunger.  USAID showcased these examples at a Council event on food security at the G8 to demonstrate how low-cost technologies can accelerate and scale food security.

I’m especially excited about Digital Green, founded by young Indian entrepreneur Rikin Gandhi.  Digital Green enables local farmers make short videos giving specific advice on many topics, with viewers rating videos just as we push ‘Like’ on Facebook. Farmers now watch nearly 2,500 relevant videos- which average 11,000 viewers per video- on their cellphones. Talk about a social diffusion network!

In September, USAID together with Nathaniel Manning – a White House Presidential Innovation Fellow from technology superstar Ushahidi - ran a weekend Hackathon for Hunger. Global teams of brilliant data geeks pounded out code on big data sets to solve hunger challenges.  Palantir used data compiled by the Grameen Foundation on crop blights, soil, and farmer feedback to generate a real-time heat map that helps farmers identify where crop infestations are happening.  Farmers also receive warning messages about looming crop diseases and where they may strike, giving farmers the chance to harvest early. PinApple’s website helps farmers can input their location for suggestions on the best crops to plant based on elevation, soil PH and annual rainfall.

We can’t solve food security by the mere push of a button from a programmer in Maputo or a policymaker in Bangladesh. What technology can do is bring information and tools to farmers, processors, and consumers in remote corners of the world. Data point by data point, we’re reaching those who need it most…one video and SMS at a time.

Tell us what other technologies or social media techniques you’re seeing that could defeat hunger. Disagree if you have your reasons.  We all have much to learn from one another.

Leave your thoughts here or continue the conversation on Twitter. Join me @MauraAtUSAID and follow Bertini and Glickman @GlobalAgDev; USAID @usaid; USAID’s Feed the Future Initiative @FeedtheFuture; Ushahidi @Ushahidi; Project Open Data @ProjectOpenData; Palantir Technologies @palantirTech; PinApple @PinApple, Kat Townsend @DiploKat; and Nat Manning @NatPManning.

Maura O’Neill is the chief innovation officer and senior counselor to the administrator at USAID. In the public, private and academic sectors, she has created entrepreneurial and public policy solutions for some of the toughest problems in the fields of energy, education, infrastructure financing and business development. She earned her PhD at the University of Washington, where her research focused on narrowmindedness and the errors it leads to in science, medicine, business and political decision making.

 

Toward a 21st Century Social Contract: Making All Voices Count

In a small office on East 20th Street in New York City, Reboot is working toward a social contract for the 21st century because the rules of the game are changing. An emboldened global citizenry, empowered by increased connectivity, is demanding more from its leadership: justice, accountability, a shot at a decent life and a livelihood with dignity. It’s demanding that all voices count.

And, frankly, because we can do better.

Too many of the world’s people live in difficult, debilitating circumstances. Some factors are beyond our control. We cannot prevent the occurrence of droughts, floods and earthquakes. Luck of the draw dictates whether we are born into a rich country or a poor one, with fertile soil or famine, with clean drinking water or waterborne diseases.

But many disasters are not random acts of fate. They are man-made, the products of bad decisions and ineffective systems that compound the negative effects of unpredictable events. Hurricane Katrina was unavoidable. The socio-economic breakdown in New Orleans that ensued from an inadequate, poorly planned government response was not. As development practitioners, we share a responsibility to mitigate what factors we can, and not just out of a desire “to do good” but to actively minimize harm.

The good news is that we already have the tools to do so. Technological innovation has made contributions to governance processes, and they are now a more easily understood and accessible affair. New channels for constructive engagement are redefining the relationships between service providers and their users, opening myriad opportunities to deliver better outcomes. This is the promise of open governance and the foundation of a 21st century social contract – where all voices count.

A woman uses her mobile phone during a community meeting in northern Bangladesh. Photo Credit: Joshua Haynes

The Making All Voices Count Grand Challenge for Development, cofounded by SIDA, DFID, USAID and Omidyar Network, takes advantage of this good news to challenge the communities of solvers, technologists, academics, development specialists and others to think different about accountability, transparency, and transitioning the way government and citizens interact.

Reboot is working on the frontlines of these transitions – we believe the most concrete means of improving livelihoods is to provide “good services” that allow people to lift themselves out of poverty, to make their voices heard, to live better lives.

Technology is an important enabler of good services. A recent United Nations report estimated that 86 percent of the world’s population—some six billion people—now uses a mobile phone. These are exciting statistics when considering the deployment of mobile-based systems for political participation, social accountability, financial inclusion, education, health care, justice and more.

Still, the key word here is “enabler.” The provision of better technology is not an end in itself. The most state-of-the-art systems, fastest computing, and best mobile apps offer no guarantee for a better tomorrow, nor do they resolve a more fundamental chasm between institutions and the individuals whose lives they hope to improve. Service providers and their users often inhabit two very different worlds.

Reconciling this disconnect requires innovation of a different sort: empathy.

Reboot believes that good services are rooted in ground realities and driven by human needs and aspirations. Discovering these qualities is a process that foremost begins with humility—toward both users and service providers—to understand people and the environments they inhabit. In the age of Big Data, we advocate face-to-face interaction to surface actionable insights on human behavior that the bias of statistical certainty might otherwise overlook.

A group of women composes a text message in rural Niger. Photo Credit: Joshua Haynes

Ours is a time-consuming, difficult process. But a “people first” approach ensures that the services we deliver are well calibrated to the organizations that aim to implement them and the communities that hope to use them. Nowhere is this more apparent than our current efforts in Nigeria. Working with the Government of Nigeria and the World Bank, we have engaged individuals at all levels of civil society—from farmers’ community groups to traditional village leadership—to design a social accountability program that is both innovative and realistic. The program allows citizens to input on the quality of public service delivery via basic mobile phones, and creates incentives for government to provide timely, tangible responses.

This is one example of the work we do globally and among our contributions toward a more open, inclusive and participatory tomorrow.

The challenges plaguing our world are many, and the search for solutions is difficult. But a 21st century social contract offers the promise of a collective group of individuals and institutions engaging together to produce better outcomes. This is a vision of the future where we all have a fighting chance, because our voices have been taken into account. This is a future where we are stewards of our circumstances and not prisoners of fate. And this is a future that should be available to all of us, irrespective of whether we are born into a rich country or a poor one, with fertile soil or famine, with clean drinking water or not.

Join our Grand Challenge on Facebook and let your voice be heard on Twitter.

Thai Students Win Mobile App Contest

A group of five first-year Thai engineering students won the USAID Asia Students with Solutions 2012 Mobile App Contest last week. The contest challenged Thai university students to create mobile applications (“apps”) to help solve development issues.

The winning group, Team Optimo from King Mongkut’s University of Technology Thonburi (KMUTT), received a cash award of 50,000 Thai baht (equivalent to $1,625) and tablet computers. The team designed an app called “FloodFinder” that provides real-time data on water levels by using a smart phone’s built-in capability for high-quality photos, GPS and 3G connection, to be available on the market by next April. They were inspired to create the app by the historic flooding that occurred in Thailand in 2011 “to help save people’s lives and improve the quality of life,” said Nuntipat Narkthong, of Team Optimo.

U.S. Ambassador to Thailand Kristie A. Kenney, USAID Regional Development Mission for Asia Director Michael Yates, and KMUTT Vice President Assistant Professor Bundit Thipakorn posed with the Students with Solutions 2012 winner, Team Optimo, and members of six finalist teams after the final presentations at Hitech Digital Live Studio, Digital Gateway, Siam Square. Photo credit: Jakkapong Mangmool

Team Vana, consisting of four computer engineering students from KMUTT, won the contest’s popular vote with more than 2,900 “likes” for its deforestation app called “A-Eye” on Facebook, which available on the market next year. The app is designed to capture details of illegal logging and report the information to park officials, and to provide helpful information to park tourists.

Organized by USAID Asia, the Students with Solutions 2012 Mobile App Design Contest launched in June and focused on encouraging university students to think of creative ways to address disaster resilience and response, deforestation and forest degradation, and human trafficking. Six teams were chosen from the original applicants for the final round of the contest. U.S. Ambassador to Thailand Kristie A. Kenney announced the top winning teams at the final event, based on a decision by an expert panel of judges.

“The Students with Solutions contest looks to Thailand’s brightest to develop answers to their country’s most pressing development challenges,” Kenney said at the event. “Realizing that mobile phones have transformed our lives, apps like these can provide easy ways to share information and create greater access to services.”

Read about the Students for Solutions 2012 Mobile App Design Contest from one of Thailand’s online newspapers.

Mobile Games Bring Social Change to Developing Worlds

The Half the Sky Movement is excited to announce the release of three mobile phone games in India and Kenya. These new games are designed to educate women and girls about essential health issues, increase awareness about gender equality, and empower them to bring about social change in these areas. Family Choices game aims to increase the perception of girls’ place in and value to families, with a focus on keeping girls in schools; 9-Minutes introduces players to the key do’s and don’ts of having a healthy pregnancy; and in Worm Attack!, players work to rid themselves and their communities of intestinal worms.

Can games on mobile devices create impact in the developing world?
With support from USAID, Games for Change (G4C) set out to answer this question with a seemingly simple goal: to produce free, high-quality mobile games that reach and educate women and girls about critical social, economic, and health issues. Looking back, we couldn’t have imagined the challenges we would encounter and the many lessons that we would learn. Here are a few tips to other “game changers” out there with similar aspirations.

Children play the Half the Sky mobile games in Kenya. Photo credit: Ed Owles, Worldview

1. Involve audience and content partners to inform and iterate on design.
Early on, G4C and publishing partner E-Line Media reached out to a handful of NGOs, seeking partners who would mutually benefit from the use of these games. We worked to integrate the NGOs into the development process. Each group assisted with the game conceptualization and helped define the goals of the game. NGOs were also enlisted for their content expertise –  to align the game content with their existing programs.

Our NGO partners also connected us with local communities to solicit feedback on art, gameplay, language and instructional content. We strengthened relationships with each NGO and used their valuable feedback to enhance the games. One local partner was so enthusiastic about helping that we decided to name a game character after her.

2. Design with the technology platform in mind.
Next we explored how to get the games into the hands of our hard-to-reach audiences. Just how does someone living in a rural village access digital technology?

Recognizing this problem from the outset, we looked to mobile technology as a gaming platform. Feature phones (J2ME) offered an opportunity to reach a much broader audience and offered media consumption to communities who might not otherwise see any other form of interactive media.

3. Penetrate the market with multiple distribution channels and consider how each will impact game use.
Upon release, G4C and E-Line Media will launch the games for free on local mobile operators’ and handset providers’ app stores in India and East Africa. However, no access to mobile Internet would mean that the games would never be seen by the hardest-to-reach audiences.

To address this problem, we worked with our NGO partners to leverage existing infrastructure and distribute the games through their programs on the ground. E-Line Media developed a multi-pronged strategy, with several NGOs in both India and Kenya, to create a variety of additional channels for distribution.

Conclusions
For everyone involved, this has been an incredible journey that has created a foundation for mobile game development and distribution that we hope to build on and bring to scale in the coming years. As mobile technologies continue to penetrate and dominate emerging markets, we will continue to shape and build the infrastructure and methodology for game design and development.

We are pleased to announce that starting today and in the following weeks, the three mobile games will be made available for free download from local app stores. They will be featured on the Nokia, Safaricom, GetJar and Appia app stores for a range of operators and devices in both Hindi and Swahili.

 

Devex Impact: Where the Conversation Is

When Paul Polman, the CEO of Unilever, accepted the C.K. Prahalad Global Sustainability Leadership Award it was a warning shot to businesses everywhere.  He pointed to the swift government change in Egpyt as a result of collective social action. Polman said a similar fate could fall to businesses that did not operate responsibly. Not only has Unilever committed to a Sustainable Living Plan, but as part of the Consumer Goods Forum the largest retailers and manufacturers in the world have made ground breaking commitments to reduce their environmental footprint and improve social conditions in the countries they operate in, including a recent commitment to help achieve zero net deforestation by 2020.

Customers increasingly want to buy products and services from companies they are proud to patronize. To build shareholder value and “do good” as part of one’s core business operations is no longer a false dichotomy.

So how does a company do well and do good as part of their core business operations? The best solutions often are forged by combinations of businesses, their suppliers and distributors, governments, donors, local organizations and non-profits with deep social and environment expertise. It is through dialougue, deep listening and problem-solving that partnerships are formed and development challenges are tackled.

USAID has a long history of working with businesses around the world. In the past decade, we have done over 1,600 partnerships. These partnerships often began as social responsibility for business. Centered in the philanthropic or community affairs part of companies, they weren’t always connected to the profit and loss part of the business. Improvements for the world’s poor were real but they didn’t always provide lasting infrastructure to help eradicate poverty.

Lately, we’ve begun to see a change and, with that, an opportunity.  With so much growth of new markets in the developing world, companies are seeking ways to partner more strategically. They are coming to government agencies like USAID seeking partnerships that create win-wins for communities, governments and businesses alike; profitable business growth that steps more lightly on the earth. They want to know how to create solutions that leverage more than money, how could to use their expertise to help drive development outcomes, and how to put in place good stewardship and governance policies to create a level playing field.

With all this demand for information, we decided to use technology to learn together in real-time. We are partnering with Devex, which operates the world’s largest development industry network, connecting 500,000 professionals and thousands of donors, companies and NGOs, to create a new platform to start and share this conversation. Called Devex Impact, this platform will connect professionals at the intersection of business and global development with the practical information they need to make an impact. Together, USAID and Devex hope to transform global development through market-based activities from public-private partnerships to supply chain sustainability to strategic corporate philanthropy.

There’s a big opportunity in emerging market countries – a chance to do business successfully and improve lives. Companies get it. Development organizations get it. But neither of us will accomplish everything that needs to be done if we don’t work together. At USAID, we realized we needed to go where the conversation is so we could talk and listen. Only then will we find new and creative solutions to make sustainable development work. We hope you’ll join us and I look forward to a great dialogue at Devex Impact.

Live at UNGA – Day Three

To see the online conversation at UNGA, visit USAID’s Storify Feed

Day three at UNGA included two marquee events spotlighting progress to date on the Millennium Development Goals (MDGs) and the New Alliance for Food Security and Nutrition.  We also announced a new partnership to expand access to contraception for 27 million women and girls in low-income countries.

With only 15 months until the Millennium Development Goals (MDGs) deadline, USAID partnered on an event with the UK Department for International Development for a second year to draw attention to the importance of the global community working together to reach the MDG targets by 2015.  The event brought to life the enormous development advancements made on the way to achieving the MDGs and featured innovators from across the development community sharing transformative programs and policies.  The world has met two MDG targets ahead of the 2015 deadline – poverty has been cut by 50 percent globally and the proportion of people with no safe drinking water has been cut in half.

That afternoon, Administrator Shah co-hosted with other G8 members the New Alliance: Progress and the Way Forward event.  President Obama announced the New Alliance for Food Security & Nutrition earlier this year, in which G8 nations, African partner countries and private sector partners aim to help lift 50 million people in sub-Saharan Africa out of poverty in the next 10 years by supporting agricultural development. Initially launched in Ethiopia, Ghana, and Tanzania, at the event, representatives from the New Alliance, G8 countries and the private sector announced the expansion to other African countries, including Burkina Faso, Cote d’Ivoire, and Mozambique.

Finally, Administrator Shah took part in the UN Commission on Life-Saving Commodities for Women and Children. Prior to the meeting, Dr. Shah joined the Commission Co-Chairs, Prime Minister Jens Stoltenberg of Norway and President Goodluck Jonathan of Nigeria, alongside former President Bill Clinton, to launch a new partnership to make a safe, effective, long-acting, reversible method of contraception available to more than 27 million women in the world’s poorest nations. Under the agreement, Bayer is reducing by more than half the current 18 USD price of its long-acting, reversible method of contraception, Jadelle, in return for a commitment to assure funding for at least 27 million contraceptive devices over the next six years.  Dr. Shah stated, “The US Agency for International Development is proud to have funded the development of this life-saving product. Today is a major step forward to making this product more accessible to millions of women, empowering them with the ability to make decisions about their health and family.”

As always, follow us live on Twitter to keep up with the latest developments!

Live from UNGA: Day One

Follow the online conversation on our Storify Feed

This week, Administrator Shah and other Agency leaders are participating in several events taking place during and around the 67th session of the United Nations General Assembly in New York.

Sunday evening we kicked off our week here in New York at the Social Good Summit, a three-day conference where big ideas meet new media to create innovative solutions. This Summit unites a dynamic community of global leaders to discuss a big idea: the power of innovative thinking and technology to solve our greatest challenges. The most innovative technologists, influential minds and passionate activists will come together with one shared goal: to unlock the potential of new media and technology to make the world a better place, and then to translate that potential into action.

USAID’s chief innovation officer, Maura O’Neil launched the mWomen Design Challenge with partners GSMA, Qtel Group, AusAID, to help improve mobile access for women in developing nations by improving the user experience. She addressed the technical literacy barrier of women’s mobile phone access and ownership. The event included a live design demo and discussions on improving mobile design to make it more intuitive for illiterate populations and the importance of collaborating with the private sector to drive change at scale.

Administrator Shah also appeared at the Social Good Summit yesterday where he spoke on a panel organized by UNICEF called  A Promise Renewed. The event highlighted child survival, technology and innovation for change. Dr. Shah spoke on a panel moderated by CNN anchor Zain Verjee, along with Tony Lake, UNICEF, Clay Shirky and Ethiopian Health Minister Tedros.

Yesterday we also launched two incredible partnerships.

Administrator Shah co-hosted the launch event for the Better than Cash Alliance, a global public-private partnership dedicated to supporting organizations’ transition away from cash to electronic payments. USAID convened the founders of the Alliance, which include The Bill & Melinda Gates Foundation, Citi, Ford Foundation, Omidyar Network, U.N. Capital Development Fund (UNCDF) and Visa Inc. The Alliance will call on governments, the development community and the private sector to adopt the use of electronic payments for programs that support people living in poverty and provide resources to those who commit to make the transition. Watch the  video.

And finally, Administrator Shah concluded the evening by joining New York Times Journalist Nicholas Kristof and others in commemorating Half the Sky, the best-selling book and multimedia initiative which tell the stories of women in the developing world on issues of family planning, health, girl’s education, sex trafficking, women’s economic empowerment, and domestic violence. USAID  supported the development of eighteen educational and advocacy videos, and three mobile phone games on health and gender equity, developed by Show of Force partner, Games for Change, which will be launched in the early fall for use in East Africa and India.  At the event, Dr. Shah launched Women and Girls Lead Global, a public-private alliance with Independent Television Service (ITVS) and Ford Foundation, in cooperation with CARE, focused on using the power of documentary film and new media to empower women and girls around the world.

To keep up with our team live at #UNGA, Follow @USAID, the Administrator @rajshah, Assistant Administrator for Afghanistan and Pakistan @Thieristan or Chief Innovator @MauraATUSAID.

The Power of Storytelling

“I have been able to build a cement house with my income and provide for my children and extended family with food, clothes, and school.” Photo Credit: Bita Rodrigues, USAID/Mozambique

Working in international development and public health for more than three decades, I have visited numerous poverty fighting programs in some of the poorest communities in the world. I have listened to the experts. I have heard the daunting statistics, and I have read the reports. Yet time and time again, I have been impressed by the stories of the resilient women and girls I’ve met along the way.

That is why I’m excited that CARE, USAID, the Independent Television Service (ITVS), and the Ford Foundation are launching Women and Girls Lead Global, a unique multi-partner initiative that will bring these deeply compelling stories to tens of millions of people worldwide. From Peru to Egypt to Bangladesh, these documentary films will air in nine countries over three years.  Our goal is to educate and inspire the public to take action on the development challenges and gender inequities that girls and women face.

The idea is simple: A growing number of girls and women are stepping into leadership roles. They are working tirelessly to improve their communities through the arts, sciences, business and government, but their stories are often unheard. This partnership will work with independent filmmakers to amplify the voices of these courageous leaders, whose trailblazing efforts are changing attitudes about what empowered girls and women can accomplish.

We also know that the media can be a powerful tool for stirring public dialogue and helping ordinary people initiate change in their communities. Research has shown that when women are equipped with the right resources, they have the power to lift their families and entire communities out of poverty. Our hope is that both men and women in all nine countries will advocate for more social, economic and political opportunities for girls and women and in the process build more equal, inclusive societies.

I know first-hand that partnerships on the ground can produce impactful and lasting results. That’s why I’m thrilled that CARE has joined such a dynamic and innovative partnership that involves experts from the media, government and civil society.

I encourage you to explore the Women and Girls Lead Global website, where you will find film clips and interactive activities. These girls and women have a story to tell, and with your support, their achievements will start a ripple of change in communities around the world.

Visa Joins Global Partnership

This post originally appeared on the Better Than Cash Blog

Today, Visa joins with six partners from government, the private sector and the international development community to launch the Better Than Cash Alliance. Working together with our other founding members – the United Nations Capital Development Fund, the U.S. Agency for International Development, Citi, the Bill & Melinda Gates Foundation, the Ford Foundation, and Omidyar Network – the Alliance will help bring many of the world’s 2.5 billion unbanked people into the financial mainstream by providing them with resources that are safer and more useful than physical cash.

Around the world, governments, the development community and the private sector are making billions of dollars in cash payments to the poor – in salaries, pensions, emergency relief, social aid and more. Making these payments in physical cash or in-kind goods costs poor people time and money and can be unsafe.

To begin with, people in developing countries often have to travel great distances just to collect cash payments. That can mean days away from work and their families and, worse, the risk of being robbed on the journey back. Delivering cash to poor recipients often involves several couriers – and if any of these intermediaries pocket part of the amount, cash is impossible to track.

For anyone without a bank account, cash also is hard to save. Shifting payments to electronic or mobile payments offers more security and convenience – and, more importantly, an onramp to financial inclusion by providing easier access to accounts they could use to save, get a loan or make payments of their own.

At Visa, we are proud of the work we are doing already around the world to help governments enable the electronic delivery of social benefits and other disbursements. For example, in Mexico, Visa works with the government-owned Bank of National Savings and Financial Savings (Bansefi) to distribute social program benefits via Visa debit and prepaid cards to 6.5 million people, giving recipients opportunities to use financial services to save, budget and improve their lives.

In the Dominican Republic, Visa and the government teamed up to boost the national financial inclusion rate and address theft and delay issues of government benefits by distributing reloadable Visa Solidaridad cards. Today, more than 800,000 people in the Dominican Republic receive their aid via Visa card—which also helps provide customers for local merchants as those citizens use their cards to pay for food, fuel and medicines.

Through this innovative partnership, Visa and our partners in the Alliance aim to provide governments, the development community and the private sector with the inspiration, technical expertise and financial support to commit to making the transition to electronic payments and unleash new potential to reduce poverty and promote economic development.

Learn more by visiting the Better Than Cash Alliance website.

Designing for Women: The Mobile Challenge

Imagine if you picked up a smartphone and didn’t know how to use it. What must it be like to have such a powerful device in the palm of your hand and not be able to utilize it? For many technically illiterate women in the developing world, navigating a smartphone or even a more basic feature phone is a real challenge.

Based on research performed in Egypt, India, Papua New Guinea and Uganda, as part of the GSMA mWomen Program, we know that on average, resource-poor women are 22% less likely to want a mobile phone because they would not know how to use it.  Yet we also know from other GSMA research that mobile phones afford women critical entrepreneurial opportunities, security, and a greater sense of family connection.

Mobile phone use in the developing world is exploding, yet women are at risk of being left behind, missing out on opportunities and services from education to healthcare.  Making the user experience easier would open up a multitude of possibilities. So what if there was a more intuitive way of navigating your phone?

The GSMA mWomen Program, as part of USAID’s mWomen Global Development Alliance, has set out to do just that by launching the GSMA mWomen Design Challenge: Redefining the User Experience at the third annual Social Good Summit in New York. Through submissions from the global design and developer community, the Design Challenge seeks to increase access to life enhancing mobile services so that regardless of someone’s skill level, they can pick up a phone and maximize its potential.

At the Social Good Summit, USAID, GSMA, AusAID, Qtel Group and the design firm Huge, shared possible approaches to solving this issue, by making the mobile user interface and experience more intuitive.  Mobile phones are a real game changer when it comes to tackling global challenges around the world but if the design does not change, hundreds of millions of women risk being left out in this next mobile revolution.  That is a risk we cannot afford to take.

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