submitted by Stephanie Pepi, Development Outreach and Communications Officer, USAID/Albania

Mr. Ruzhdi Koni, owner of AgroKoni Trading Company, sends off his first shipment of watermelons to a distributor in Lithuania. With USAID support, Albanian farmers and traders like Mr. Koni, are able to find lucrative international markets.
Albania is a country that produces a wealth of high-quality agricultural products and because of its geography and climate it can enter produce markets in the region and in the European Union earlier in a given year for premium prices. But that potential has not been fully met because Albania’s agriculture sector does not have adequate technological and business sophistication to be competitive.
Albanian farms are usually small, family-run operations, many of which cannot meet large purchase orders nor send their products to distant markets. Helping Albanian farmers overcome these difficulties would have an impact on reducing poverty and supporting economic development in rural areas where the poverty levels are much higher than the national average. Read the rest of this entry »




