This blog post originally appeared on The Huffington Post.
My heart smiled the moment the four women entered the meeting room where I had been waiting. I stood to greet them and the babies they carried, eager to hear their stories. The young mothers sat in the chairs across from us and soon the babies were all up on the table, their proud moms making certain that we could see their precious little ones. The youngest baby was 4½ months old, the oldest 14 months. They were all adorable.
The conversation was lively. One young mother, Letty, described her pregnancy. Living in Johannesburg, she was far from her home country, Zimbabwe, and far from her mother,aunts,grandmother or anyone she trusted to give her the advice and information she craved.The cost of phoning these trusted relatives was prohibitive, so Letty found support when she enrolled to receive text messages via her mobile phone from MAMA, the Mobile Alliance for Maternal Action. “I’m here. I’m alone. The SMS messages helped me a lot. They helped me feel that someone is there,” Letty told me.
MAMA South Africa was launched with the support of global partners USAID, Johnson & Johnson, the United Nations Foundation, the mHealth Alliance, and BabyCenter. In addition, Vodacom joined the South Africa partnership, offering MAMA’s mobile website, askmama.mobi, free-of-charge to its 25 million customers. The goal of MAMA is to deliver health messages that moms need at specific milestones during pregnancy and during the first year of their baby’s development.
An existing South African mHealth partnership helped bring MAMA South Africa to life: Cell-Life, Praekelt Foundation and WRHI at the University of the Witwatersrand. Through MAMA, new and expectant mothers receive messages that address important topics such as nutrition during pregnancy, how to prepare for childbirth and recognizing signs of trouble which, if unheeded, can lead to difficulties in labor and delivery.
I sat across from these four women who had benefited from the MAMA partnership and listened carefully as they described their experiences. For these mothers, the SMS messages calmed their fears. One of the women, Faith, said that she had enrolled in the program when she was five months pregnant and had found reassurance in the MAMA texts. “The messages sometimes tell you, ‘This is normal’ and then you don’t worry,” she said. Letty added that when her baby was up all night, she received a message that said “Your baby may be teething” and this convinced her that nothing was wrong with her baby.
Another mom, Ntando was seven months pregnant and already had one child when she enrolled in the MAMA program. On the day of our meeting, her baby boy was already five months old. “The way we raised the first one is different from the way we raise this one.” She looked at her son and then added a comment about MAMA. “They’ll help me raise this one,” she said.
The third woman, Memory, signed up to receive MAMA messages when her baby was five months old. She said that she appreciated the help in “how to say ‘no’ to my son.” Memory also told us that she found the messages so helpful that she shares them with a friend who does not have a phone.
Faith visits the MAMA website with her husband and they learn together. Her praise for MAMA struck a particular chord for me – “I like them because they don’t just take care of the baby, they also take care of the moms.”
As our time together drew to a close, I thanked Letty, Memory, Faith and Ntando for taking the time to meet with us. Many of their comments have stayed with me, but none more than this one: “You feel like you are alone, and these SMS messages make you feel loved.”
The MAMA partnership is based on the power and promise of mobile phones in empowering mothers to make healthy decisions for themselves and their babies. What a wonderful added – and unexpected — benefit that MAMA also makes moms feel loved.