A visible expression of the good will of the American people, USAID assistance around the world proudly bears the USAID logo. It serves to build positive public opinion in the countries where we work, by showing how the United States is assisting those in need. USAID’s partners are required to brand and mark their program activities as from the American people, except in specific circumstances when, for example, branding and marking may pose undue risk to staff and beneficiaries.
In the examples below, see how vouchers, locally procured food, and others show the generosity of the United States. All images were taken by Food for Peace staff, USAID.
Learn more about USAID’s new model for food aid reform.