Actress and Avon Foundation for Women Ambassador, Salma Hayek Pinault, recently presented the USAID-funded CHAMPION project in Tanzania with one of five Avon Communications Awards: Speaking Out about Violence against Women for its outstanding work to bring attention to the need to end violence against women. The CHAMPION Project, implemented by EngenderHealth with communications support from FHI360, received the award for their work on the Kuwa Mfano wa Kuigwa (Be a Role Model) mass media campaign. The award recognizes outstanding communications campaigns that are helping change communities, policies, institutions, and behaviors to end violence against women.
The CHAMPION Project’s Kuwa Mfano wa Kuigwa campaign is part of a five-year effort to engage men in Tanzania by increasing their involvement in addressing the underlying gender issues and power imbalances in relationships. The campaign, which was launched in Tanzania in collaboration with the Ministry of Community Development, Gender and Children in December 2011, aims to turn men from bystanders to champions with its key message, “Violence is everyone’s problem. Be a role model. Earn respect by standing up to violence.”
Watch a TV spot from the award-winning campaign below and learn more.