One month after USAID announced the FWD (famine, war, and drought) public awareness campaign at the Social Good summit, we are officially launching the campaign across the country though celebrity public service announcements (PSAs) developed with the Ad Council.
You will likely start seeing these PSAs on television, but we wanted you to see one first from us. In this 30-second PSA, listen to Uma Thurman, Josh Hartnett, Geena Davis, and Chanel Iman speak about the crisis and the campaign to ask that people forward the facts.
If you haven’t visited www.usaid.gov/FWD, I encourage you to do so. Starting today you will see several new features including refreshed content, weekly featured actions, and sharable public service announcements.
Visit the USAID YouTube page to see all our new videos.