Check out USAID’s new FWD campaign and you will find something that you haven’t seen a lot of on USAID.gov in the past—a suite of interactive maps designed to tell the story of the crisis and the response.

The six maps available now show food insecurity, drought, affected populations, refugee and IDP movements and USAID’s response- all with interactive layers that let you see the details of the crisis. And we are developing more to be released over coming weeks.

The FWD campaign—which stands for Famine, War and Drought—was launched Monday to increase awareness about the devastating drought that has taken hold of the Horn of Africa and is pushing over 13.3 million people into crisis.

This campaign is different than anything USAID has done in the past. With its launch comes a shift in the way that USAID communicates with the American public, and the way we share information.

Through this campaign we are using data as a communications tool—using interactive maps and infographics to visualize the story behind the data. Explaining the crisis in easy to understand ways brings further meaning to the powerful information the humanitarian community collects every day.

But this isn’t just about making maps. It’s also about making data social and making data open.

Which is why we are working to unlock the underlying data sets we used to build the maps and release them in accessible formats, some of which you can find featured on data.gov. It’s also why we built these maps using open source tools and made them as easy to share or embed.

Our challenge now is to enable as many people as possible to leverage this information as we come together to solve these global challenges.

As Administrator Shah said at the Social Good Summit, “By making this story and making the all the data we have accessible, live, and real time that we will unlock a great deal of ingenuity and enterprise in trying to address these problems…. to solve this problem we need more of you engaged. We need you to make this visible.”

Stay tuned as we release more maps and data sets on data.gov in coming weeks. Feel free to embed these on your blog or website. And if you have feedback on stories you would like to see told or data you would like to see shared, email us at FWD@usaid.gov

Learn more at usaid.gov/FWD and usaid.gov/data.