By: Olha Myrtsalo, USAID/Ukraine
Saving energy is key to any country’s solid economic future and to its future as an independent country. Teaching this generation of youth to take ownership over energy-saving best practices proves paramount in ensuring Ukraine’s sustainable energy future. Ukraine’s dependence on imports from Russia for most of its energy supply makes energy conservation especially important. In the country, where 70 percent of heat from the apartment buildings escapes through windows, walls doors and bad heating systems, USAID believes that that every Ukrainian can contribute to saving heat by taking just small steps toward reducing their energy footprint.
USAID’s Municipal Heating Reform project, together with the Ministry of Housing and Communal Services and Ukrainian celebrities, announced the Energy Efficiency Season to make energy efficiency fashionable and inspire Ukrainian youth to demonstrate responsible attitudes toward energy consumption.
Throughout the course of the Energy Efficiency Season campaign, four gala-concerts and TV programs (all incorporating the word “teplo” or “heat” in Ukrainian): Teplo Fashion, Teplo Feng Shui, Teplo City and Teplo Ukraine will feature tips on how to get warm and keep warm with simple and low-cost energy saving measures. The events will promote heating efficiency through fashion events and give celebrities a platform from which they can share ideas on energy conservation drawing from their personal experience.
Sarah Wines, the USAID Acting Mission Director, observed, “If each of us begins to make small changes in our lives, we will all contribute to saving energy. And if each of us tells our friends, our parents, our brothers and sisters that they too can make a difference by just changing their habits, we will help this country achieve energy independence and make it a leader in the world and in Europe on how to live in a new era of lower energy consumption and clean energy.”]
According to Olga Romanyuk, the Deputy Minister of Housing and Communal Services, decreasing Ukraine’s dependency on imported fuel is a key task for the Ukrainian Government. She said that this can only be achieved by implementing energy saving technologies and educating the youth on how to conserve energy.