A USAID program helps break the stigma of female entrepreneurship in Pakistan.
submitted by Zack Taylor
Multan – Ifikhtar Ahmed is the marketing manager of I.A. Khan Enterprises, a home-based business that produces local delicacies like tangy pickles and sohan halwa, a popular dessert, in this central Punjabi city of four million.
And while Ifikhtar’s position as a manager would be considered normal by even the most traditional in Pakistan, what makes his role unusual is that the company’s managing director is his wife, Amna.
In this socially conservative country, few women venture into the mainstream workforce and contribute to the country’s economic growth. Most Pakistani husbands will not entertain the idea of ceding authority to make decisions, business or otherwise, to their wives. (Read more here.)