Customer Natasha De Sousa, a video producer, said “I was very impressed with the designs and the quality.”

Women in Pakistan have strong embroidery and garment embellishment skills, passing local traditional styles and techniques from generation to generation.  Yet due to their limited mobility, these women have had to accept low compensation for their products at local markets or through sales to intermediaries who buy low and profit from resale in higher-value urban markets. Either way, village artisans earn only small amounts for their painstakingly elaborate creations.Read how these women surpassed social and cultural restrictions to develop their product collections, learning in a hands-on environment how to expand their businesses with USAID support.Key components of USAID’s economic growth program include creating jobs, improving the competitiveness of Pakistani small and medium enterprises, addressing agricultural policy, infrastructure and productivity constraints; and significantly increasing women’s access to microfinance.The U.S. is working with the Government of Pakistan to promote the rule of law and equality under the law; build public awareness of the benefits of educating girls and of providing them with economic opportunity and health care as well as of the benefits of changing societal attitudes.